Keep it simple so that the user has a pleasant experience and flows through the process easily,“ said Outdoor Sportsman Group Affiliate Marketing …
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… a technology enthusiast recently announced the launch of two brand new electronics affiliate websites, RLC Marketing and Peak Electronics Mall.
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Our new online community provides affiliate marketers of all stripes with a virtual gathering place that allows them to network, share ideas and promote …
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Posted by jenstar
If you’re a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google, although we have been hearing from the search engine about the need to ensure all resources are unblocked—including both JavaScript and CSS.
There was definite confusion around these letters, supported by some of the reporting in Google Search Console. Here’s what you need to know about Google’s desire to see these resources unblocked and how you can easily unblock them to take advantage of the associated ranking boosts.
One of the biggest complaints about the warning emails lay in the fact that many felt there was no reason for Google to see these files. This was especially true because it was flagging files that, traditionally, webmasters blocked—such as files within the WordPress admin area and Wordpress plugin folders.
Here’s the letter in question that many received from Google. It definitely raised plenty of questions and concerns:
Of course, whenever Google does anything that could devalue rankings, the SEO industry tends to freak out. And the confusing message in the warning didn’t help the situation.
Google needs to render these files for a couple of key reasons. The most visible and well known is the mobile-friendly algorithm. Google needs to be able to render the page completely, including the JavaScript and CSS, to ensure that the page is mobile-friendly and to apply both the mobile-friendly tag in the search results and the associated ranking boost for mobile search results. Unblocking these resources was one of the things that Google was publicly recommending to webmasters to get the mobile-friendly boost for those pages.
However, there are other parts of the algorithm that rely on using it, as well. The page layout algorithm, the algorithm that looks at where content is placed on the page in relation to the advertisements, is one such example. If Google determines a webpage is mostly ads above the fold, with the actual content below the fold, it can devalue the rankings for those pages. But with the wizardry of CSS, webmasters can easily make it appear that the content is front and center, while the ads are the most visible part of the page above the fold.
And while it’s an old school trick and not very effective, people still use CSS and JavaScript in order to hide things like keyword stuffing and links—including, in the case of a hacked site, to hide it from the actual website owner. Googlebot crawling the CSS and JavaScript can determine if it is being used spammily.
Google also has hundreds of other signals in their search algo, and it is very likely that a few of those use data garnered from CSS and JavaScript in some fashion as well. And as Google changes things, there is always the possibility that Google will use it for future signals, as well.
While many SEOs had their first introduction to the perils of blocking JavaScript and CSS when they received the email from Google, Matt Cutts was actually talking about it three-and-a-half years ago in a Google Webmaster Help video.
Then, last year, Google made a significant change to their webmaster guidelines by adding it to their technical guidelines:
Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.
It still got very little attention at the time, especially since most people believed they weren’t blocking anything.
However, one major issue was that some popular SEO Wordpress plugins were blocking some JavaScript and CSS. Since most Wordpress users weren’t aware this was happening, it came as a surprise to learn that they were, in fact, blocking resources.
It also began showing up in a new “Blocked Resources” section of Google Search Console in the month preceding the mobile-friendly algo launch.
In usual Google fashion, they didn’t give specific numbers about how many webmasters received these blocked resources warnings. But Gary Illyes from Google did confirm that they were sent out to 18.7% of those that were sent out for the mobile-friendly warnings earlier this year:
@jenstar about 18.7% of that sent for mobile issues a few months back
— Gary Illyes (@methode) July 29, 2015
The email that Google sent to webmasters alerting them to the issue of blocked CSS and JavaScript was confusing. It left many webmasters unsure of what exactly was being blocked and what was blocking it, particularly because they were receiving warnings for JavaScript and CSS hosted on other third-party sites.
If you received one of the warning letters, the suggestion for how to find blocked resources was to use the Fetch tool in Google Search Console. While this might be fine for checking the homepage, for sites with more than a handful of pages, this can get tedious quite quickly. Luckily, there’s an easier way than Google’s suggested method.
There’s a full walkthrough here, but for those familiar with Google Search Console, you’ll find a section called “Blocked Resources” under the “Google Index” which will tell you what JavaScript and CSS is blocked and what pages they’re found in.
You also should make sure that you check for blocked resources after any major redesign or when launching a new site, as it isn’t entirely clear if Google is still actively sending out these emails to alert webmasters of the problem.
There’s been some concern about those who use specialized scripts on internal pages and don’t necessarily want to unblock them for security reasons. John Mueller from Google said that they are looking primarily at the homepage—both desktop and mobile—to see what JavaScript and CSS are blocked.
So at least for now, while it is certainly a best practice to unblock CSS and JavaScript from all pages, at the very least you want to make it a priority for the homepage, ensuring nothing on that page is blocked. After that, you can work your way through other pages, paying special attention to pages that have unique JavaScript or CSS.
Another reason many sites give for not wanting to unblock their CSS and JavaScript is because they don’t want them to be indexed by Google. But neither of those files are file types that Google will index, according to their long list of supported file types for indexation.
It is also worth remembering to check both the www and the non-www for blocked resources in Google Search Console. This is something that is often overlooked by those webmasters that only to tend to look at the version they prefer to use for the site.
Also, because the blocked resources data shown in Search Console is based on when Googlebot last crawled each page, you could find additional blocked resources when checking them both. This is especially true for for sites that may be older or not updated as frequently, and not crawled daily (like a more popular site is).
Likewise, if you have both a mobile version and a desktop version, you’ll want to ensure that both are not blocking any resources. It’s especially important for the mobile version, since it impacts whether each page gets the mobile-friendly tag and ranking boost in the mobile search results.
And if you serve different pages based on language and location, you’ll want to check each of those as well. Don’t just check the “main” version and assume it’s all good across the entire site. It’s not uncommon to discover surprises in other variations of the same site. At the very least, check the homepage for each language and location.
If you use one of the “SEO for Wordpress”-type plugins for a Wordpress-based site, chances are you’re blocking Javascript and CSS due to that plugin. It used to be one of the “out-of-the-box” default settings for some to block everything in the /wp-admin/ folder.
When the mobile-friendly algo came into play, because those admin pages were not being individually indexed, the majority of Wordpress users left that robots block intact. But this new Google warning does require all Wordpress-related JavaScript and CSS be unblocked, and Google will show it as an error if you block the JavaScript and CSS.
Yoast, creator of the popular Yoast SEO plugin (formerly Wordpress SEO), also recommends unblocking all the JavaScript and CSS in Wordpress, including the /wp-admin/ folder.
One of the ironies of this was that Google was flagging third-party JavaScript, meaning JavaScript hosted on a third-party site that was called from each webpage. And yes, this includes Google’s own Google AdSense JavaScript.
Initially, Google suggested that website owners contact those third-party sites to ask them to unblock the JavaScript being used, so that Googlebot could crawl it. However, not many webmasters were doing this; they felt it wasn’t their job, especially when they had no control over what a third-party sites blocks from crawling.
Google later said that they were not concerned about third-party resources because of that lack of control webmasters have. So while it might come up on the blocked resources list, they are truly looking for URLs for both JavaScript and CSS that the website owner can control through their own robots.txt.
John Mueller revealed more recently that they were planning to reach out to some of the more frequently cited third-party sites in order to see if they could unblock the JavaScript. While we don’t know which sites they intend to contact, it was something they planned to do; I suspect they’ll successfully see some of them unblocked. Again, while this isn’t so much a webmaster problem, it’ll be nice to have some of those sites no longer flagged in the reports.
For most users, it’s just a case of checking the robots.txt and ensuring you’re allowing all JavaScript and CSS files to be crawled. For Yoast SEO users, you can edit your robots.txt file directly in the admin area of Wordpress.
Gary Illyes from Google also shared some detailed robots.txt changes on Stack Overflow. You can add these directives to your robots.txt file in order to allow Googlebot to crawl all Javascript and CSS.
To be doubly sure you’re unblocking all JavaScript and CSS, you can add the following to your robots.txt file, provided you don’t have any directories being blocked in it already:
User-Agent: Googlebot Allow: .js Allow: .cssIf you have a more specialized robots.txt file, where you’re blocking entire directories, it can be a bit more complicated.
In these cases, you also need to allow the .js and.css for each of the directories you have blocked.
For example:
User-Agent: Googlebot Disallow: /deep/ Allow: /deep/*.js Allow: /deep/*.css
Repeat this for each directory you are blocking in robots.txt.
This allows Googlebot to crawl those files, while disallowing other crawlers (if you’ve blocked them). However, the chances are good that the kind of bots you’re most concerned about being allowed to crawl various JavaScript and CSS files aren’t the ones that honor robots.txt files.
You can change the User-Agent to *, which would allow all crawlers to crawl it. Bing does have its own version of the mobile-friendly algo, which requires crawling of JavaScript and CSS, although they haven’t sent out warnings about it.
If you want to rank as well as you possibly can, unblocking JavaScript and CSS is one of the easiest SEO changes you can make to your site. This is especially important for those with a significant amount of mobile traffic, since the mobile ranking algorithm does require they both be unblocked to get that mobile-friendly ranking boost.
Yes, you can continue blocking Google bot from crawling either of them, but your rankings will suffer if you do so. And in a world where every position gained counts, it doesn’t make sense to sacrifice rankings in order to keep those files private.
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Instagram started out as an image-sharing app with only a tiny workforce.
It found a sweet spot in modern society that combined vanity, social networks and a shift toward visual media.
And then one day Mr. Zuckerberg decided to pay a billion dollars to acquire it.
Soon it was a tool for many; famous celebrities, politicians, marketers, and even some top-notch businesses.
Today, Instagram ranks 7th on the list of the Top 15 Most Popular Social Networking Sites with over 100 million unique monthly users and over 300 million active users posting photos and videos every day.
Apart from the 15-second video sharing option, we’re all excited about the new feature Instagram plans on releasing by the end of this year: targeted advertisements that show up on user’s photo feeds.
Paid ads, means more chance to make money.
If you’re interested in monetizing your Instagram account, here are 9 ways to turn those pictures into profits.
Successful marketing on social media is almost directly proportional to having a long list of followers.
Whether the followership was obtained before your marketing efforts or after is beside the point – you just need a significant amount of followers! The more you have, the more you are “seen” and the greater your chances are of turning leads to sales.
There are several ways you can grow your followers on Instagram. Some of the most effective ways have been highlighted by Melyssa Griffin, tactics such as; liking photos in your niche, socializing, asking people to follow you, running contests, and more.
Also don’t forget to follow and post on several hashtags in your niche.
Product links and links to your blog are crucial when it comes to making money on Instagram!
Every single image, video, or whatever else you share must include CTA’s (in this case links to your blog or wherever they could purchase the item).
Also make sure you place an item number or tag that could make their purchase easier.
Instagram currently doesn’t allow clickable site links, so for now the users will just have to do with re-writing the link in their browser window.
Despite the new features, Instagram is, and always has been about sharing beautiful images.
Nothing will entice your prospects or monetize your account more than high quality, beautiful images.
Show your followers what your brand is about with images that appeal to their visual senses. Show off your products, tell them your brand story, create graphically altered images and get creative.
If you’re a gym service for example, you could show off pictures of hot hunks doing their work-outs. If you’re a yoghurt selling service, share images of your product and perhaps other ways you could use that yoghurt in recipes.
Check out how Starbucks does this with amazing graphics, artistic pictures of Starbuck cups, and their latest coffee creations.
Always be sure to share photos of your latest products. For example, you could be writing a new book. Take a cool snap of the cover and share it with a release date.
If a picture is worth a thousand words – then what is a video (which is comprised of practically thousands of pictures) worth? You do the maths!
Thanks to Instagram’s latest feature (and competition with lead rival, Vine) there is a 15-second video sharing option that you get creative with.
Come up with a personal message for your fans and tell them why you think they should try out your new product. Or perhaps, you could share a 15-second fast-paced process of how you build your creations.
There’s no limit to how creative you can get with video building!
Check out top brands on Instagram and Vine for some video sharing inspiration.
Many fans and followers are willing to endorse your brand only for a little recognition – and of course a post about them on your profile. This is a great way to engage your followers as well as outsource original, quality content.
Give your followers a chance to submit their photos with your product, share their “experience” in a video, or anything they like. The best submissions could get discounts on your products, a small reward, or perhaps just a little recognition through your brand name.
Here’s a great example of Starbucks latest “Hello Fall” video contributed by an artistic fan after they introduced the Fall cup.
Get people to like your images and follow you because you’re running a cool campaign or an event.
Offer exclusive deals for a short period of time and keep updating your users on how time is running out (urgency works!).
Sharing special promotions or coupons is another way to get your followers involved in a contest and turn those leads into sales. Ask them to double-tap or tag a friend to get their name in the draw box.
One of the best advantages of running contests and campaigns on Instagram is that you can create separate hashtags and keep all contributions in one place.
Buffalo Wings and Rings Jordan contest
Get happy clients to upload pictures or videos of themselves using your product.
There’s nothing more convincing than a handful of images, videos, or testimonials that provide social proof.
If you know a celebrity like Kim Kardashian, you’re one lucky duck!
But, of course not everyone has direct access to the Kardashians, much less their Instagram profile.
However, there are other people who have big followings on Instagram that are much more accessible. For example, if you’re selling women apparel look for popular online influencers such as fashion bloggers, entrepreneurs, or social media gurus that have a large fan following.
Plenty of blogger models are willing to share what brands they wear and why purchasing from a specific brand would be a good idea. This is a great way to generate referral traffic through links to your blog as well as your branded Instagram hashtags.
Use an app to do a bulk of the work for you!
The number of tools out there for boosting your Instagram marketing is overwhelming.
But here are some of the best:
Guest Author: Alison Stone works at Dissertation cube where she provides dissertation writing help to students. In her spare time she writes blogs for students starting their career and for those who are still in jobs. Find her on Google+.
The post 9 Ways to Make Money On Instagram appeared first on Jeffbullas’s Blog.
Last year PerformanceIN polled advertisers concerned with just one area of the performance landscape: affiliate marketing. Numerous revelations …
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Posted by Bill.Sebald
A process can easily become a habit. A habit may not change without awareness or intervention.
Before it becomes a habit, a process should be adjusted to change along with new goals, constant learning, experimentation, and so on.
Considering your time in analytics, are you engaging in a process, or in an outdated habit?
That’s a real question that digital marketing practitioners should ask themselves. Inherently, marketers tend to be buried with work, reusing templates to speed up results. But many agencies lean on those templates a little too much, in my opinion.
Templates should never be written in stone.
If your company is pumping out canned reports, you’re not alone. I do the business development for our company and regularly ask prospects to explain or share the reports they’ve received in the past. Sometimes it’s truly discouraging, outdated, wasteful, and the reason businesses search for new SEO vendors.
Look—I’m all for scalability. It’s a huge help. But some things can’t be scaled and still be successful, especially in today’s SEO climate—or, frankly, marketing in general. Much of what was scalable in SEO prior to 2011 is now penalty-bait. Today’s analytics tools and platforms can slice and dice data faster than anything Ron Popeil ever sold, but the human element will always be necessary if you want your marketing to dominate.
I like to tell stories. I’m real fun in the pub. What I’ve always loved about marketing is the challenge to not only find a story, but have that story change something for the better. I like adding my layer based on real data and experimenting.
Analytics work is all about finding the story. It’s detective work. It’s equal parts Sherlock Holmes, Batman, and Indiana Jones. If you’re lucky, the story jumps out with very little digging. However, it’s more likely you’ll be going on some expeditions. It’s common to start with a hunch or random click through reports, but you need to always be looking for the story.
A great place to start is through client conversations. We schedule at least one monthly call with our clients, where it’s truly a discussion session. We get conversations going to pull intel out of the key stakeholders. Case in point: Recently, we discovered through an open discussion that one of our clients had great success with an earlier email campaign targeted to business owners. There was specific information customers positively responded to, which was helpful in recent content development on their website. It’s amazing what you can learn by asking questions and simply listening to responses.
We should be true consultants, not report monkeys. Dive into the discussions started and enjoy the ride. I guarantee you’ll take note of a few ripe areas to review next time you log into your Google Analytics account.
Most SEO engagements are designed around a block of purchased hours. Hopefully the client understands they’re not only buying your time to complete SEO tasks, but also your expertise and analysis. If someone on your team were to say, “I don’t have time to do analysis because all my tasks used up their budget this month,” then you really need to question the value of the chosen tasks. Were they picked based on front-loaded analysis, or were they simply tasks pulled out of guesswork?
A few weeks ago I pushed a quick Survey Monkey survey out on Twitter and Linkedin. Thanks to a few retweets, 94 people responded (please consider the following results more directional than scientific—I’m well aware it’s a shallow survey pool). I asked two questions:
The responses:
While some do make a habit of logging into analytics once or more times a day, more do not. Is it required to check under the hood every day? Personally, I believe it is—but your answer may vary on that one. If something went south overnight, I want to be aware before my client tells me. After all, that’s one of the things I’m paid for. I like the idea of being active—not reactive.
More notable is that most respondents didn’t feel they get enough time in analytics. That should absolutely change.
There was also a field for respondents to elaborate on their selections. There were several comments that jumped out at me:
“In house, day to day tasks and random projects prevent me from taking the deep dives in analytics that I feel are valuable.”
“It’s challenging to keep up with the changes and enhancements made in Google Analytics in particular, amongst other responsibilities and initiatives.”
“Too many things are on my plate for me to spend the time I know I should be spending in Google Analytics.”
“Finding the actionable info in Analytics always takes more time that expected—never enough time to crunch the numbers!”
“I log in to ‘spot check’ things but rarely do I get to delve into the data for long enough to suss out the issues and opportunities presented by the data.”
These results suggest that many marketers are not spending enough time with analytics. And possibly not because they don’t see the value, but simply because they don’t have time. “Either you run the day, or the day runs you (Jim Rohn)” is apropos here—you must make time. You need to get on top of all the people filling your plate. It’s not easy, but it needs to be done.
Get on top of those filling your plate. Kind of like professional crowd surfing.
Dashboards are fantastic, but I rarely see them set up in analytics platforms. One of the best ways to get a quick glimpse of your key metrics are with dashboards. All good analytics platforms provide the ability to make custom dashboards. Get into work, grab a coffee, fire up the computer, click your dashboard bookmark. (I recommend that order!) Google Analytics, which most of us probably use, provides some decent options with their dashboards, though limited compared to enterprise analytics platforms.
However, this basic dashboard is the minimum you should review in analytics. We’ll get deeper soon.
Building these widgets are quite easy (I recently created a tutorial on my site). There are also websites that provide dashboards you can import into Google Analytics. Dashboard Junkie is a fun one. Here are some others from Econsultancy and Google themselves.
It’s not just analytics platforms that offer dashboards. There are several other vendors in the SEO space that port in analytics data and mesh with their own data—from Moz Analytics to SearchMetrics to Conductor to many, many others.
SEMrush has a unique data set that marketers should routinely review. While your traffic data in analytics will be truer, if you’re targeting pages you may be interested in monitoring keyword rank counts:
Are backlinks a target? Maybe you’d find Cognitive SEO’s dashboard valuable:
RankRanger is another SaaS we use. It’s become way more than just our daily rank tracking software. The data you can port in creates excellent snapshots and graphs, and strong dashboards:
It also offers other graphing functionality to make pretty useful views:
While some of the bigger platforms, like SearchMetrics and Conductor, make it easier to get a lot of information within one login, I’m still finding myself logging into several programs to get the most useful data possible. C’est la vie.
Remember, dashboards are simply the “quick and dirty” window into your site. They help spotlight drastic changes, and make your website’s general traction more visible. Certainly valuable for when your CMO corners you by the Keurig machine. It’s a state of the union, but doesn’t focus on subsections that may need attention.
Agencies and consultants tend to create SEO reports for their clients as a standard practice, though sometimes these reports become extremely boilerplate. Boilerplate reports essentially force you to look under the same rocks month after month. How can you get a bigger view of the world if you never leave your comfortable neighborhood? A new routine needs to be created by generating new reports and correlations, finding trends that were hidden, and using all the tools at your disposal (from Analytics to link tools to competitive tools).
Your analytics app is not a toy—it’s the lifeblood of your website.
A quick way to look at chunks of the site is by identifying a footprint in the URL and searching with that. For example, go to Behavior > Site Content > All Pages or Landing Pages. Then, in the search bar right below the graph, search for the footprint. For example, take http://ift.tt/1S7JyaK as a real URL. if you want to see everything in the blog, enter */blog/ into the search bar. This is especially useful in getting the temperature of an eCommerce category.
So often in SEO we spend our time analyzing what’s not working or posing as a barrier. This report helps us take a look at what is performing (by leads or sales generated) and the customer behavior, channels, and demographic information that goes along with that. Then we can identify opportunities to make use of our success and improve our overall inbound strategy.
Below is a deeper dive into the conversions “Lead Generation” segment, although these same reports can just as aptly be applied to transactions. Ultimately, there are a lot of ways to slice and dice the analysis, so you’ll have to know what makes sense for your client, but here are three different reports from this segment that provided useful insights that will enhance our strategy.
There’s more to the story than last click. In Analytics, go to Conversions > Multi-Channel Funnels > Assisted conversions. Many clients have difficulty understanding the concept of attribution. This report seems to provide the best introduction to the world of attribution. Last click isn’t going to be replaced anytime soon, but we can start to educate and optimize for other parts of the funnel.
Granted, this is not a post about favorite reports. But this is a post about why digging through analytics can open up huge opportunities. So, it’s real-life example time from Greenlane’s own experience!
The client is a big fashion brand. They’ve been a popular brick-and-mortar retail destination since the early 80s, but only went online in 1996. This is the type of company that builds links based on their brand ambassadors and trendy styles. SEO wasn’t the mainstream channel it is today, so it’s likely they had some serious architecture changes since the 90s, right?
For this company, analytics data can only be traced back about seven years. We thought, “Let’s take a look at what drove traffic in their early years. Let’s see if there were any trends that drove volume and sales where they may be slipping today. If they had authority then, and are slipping now, it might be easier to recoup that authority versus building from scratch.”
The good news—this brand had been able to essentially maintain the authority they launched with, as there were not any real noticeable gaps between search data then and search data today. But, in the digging, we uncovered a gem. We found a lot of URLs that used to draw traffic that are not on their tree today. After digging furthur, we found a redesign occurred in the late 90s. SEO wasn’t factored in, creating a ton of 404s. These 404s were not even being charted in Google Webmaster Tools, yet they are still being linked to today from external sites (remember, GWT is still quite directional in terms of the data they provide). Better yet, we pulled links from OSE and Majestic, and saw that thousands of forgotten links existed.
This is an easy campaign—create a 301 redirect matrix for those dead pages and bring those old backlinks to life.
But we kept wondering what pages were out there before the days where analytics was implemented. Using the Wayback Machine, we found that even more redesigns had occurred in the first few years of the site’s life. We didn’t have data for these pages, so we had to get creative. Using Screaming Frog, we crawled the Wayback Machine to pull out URLs we didn’t know existed. We fed them into the link tools, and sure enough, there were links there, too.
Most eCommerce sites have pagination issues. It’s a given. A seasoned SEO knows immediately to look for these issues. SEOs use rel=”next” and “prev” to help Google understand the relationships. But does Google always behave the way we think they should? Golly, no!
Example 2 is a company that sells barware online. They have a lot of products, and tend to show only “page 1” of a given category. Yet, the analytics showed instances where Google preferred to show the view all page. These were long “view all” pages, which, after comparing to the “page 1” pages, showed a much lower bounce rate and higher conversions. Google seemed to prefer them in several cases anyway, so a quick change to default to “view all” started showing very positive returns in three months.
I have to change some details of this story because of NDAs, but once upon a time there was a jewelry company that sold artisan products. They were fond of creating certain kinds of keepsakes based on what sold well in their retail stores. Online, though, they weren’t performing very well selling these same products. The website was fairly new and hadn’t quite earned the footing they thought their brand should have, but that wasn’t the terminal answer we wanted to give them. Instead, we wanted to focus on areas they could compete with, while building up the entire site and turning their offline brand into an online brand.
Conversion rates, search metrics, and even PPC data showed a small but consistent win on a niche product that didn’t perform nearly as well in the brick-and-mortar stores. It wasn’t a target for us or the CEO. Yet online, there was obvious interest. Not only that, with low effort, this series of products was poised to score big in natural search due to low competition. The estimated search volume (per Google Keyword Planner) wasn’t extraordinary by any stretch, but it led to traffic that spent considerable dollars on these products. So much so, in fact, that this product became a focus point of the website. Sometimes, mining through rocks can uncover gold (jewelry pun intended).
My biggest hope is that your takeaway after reading this piece is a candid look at your role as an SEO or digital marketer. You’re a person with a “unique set of skills,” being called upon to perform works of brilliance. Being busy does create pressure; that pressure can sometimes force you to look for shortcuts or “phone it in.” If you really want to find the purest joy in what you’ve chosen as a career, I believe it’s from the stories embedded within the data. Go get ’em, Sherlock!
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