Tired of the 9-5 grind? I WAS! I never had the time to do the things I loved because of so much work. I needed a change. If you are like me, I was …
from Affiliate Marketing http://ift.tt/2oYOEOg via Affiliate Marketing
He was bullied so much at school that he was once thrown down a flight of stairs, then beaten until he was unconscious and hospitalized.
But despite the outsider tag he had a passion.
Born in a small town in South Africa and to the son of a dietitian he had a love of reading.
His brother revealed that he read up to two books a day on a wide range of topics. That means he read 60 times the number books that most of us read in a month.
He completed 2 bachelor degrees and was selected to start a PhD at Stanford University. After two days he quit to start his entrepreneurial career.
By his mid 40’s he had started and built four multi-billion dollar companies. These are in four diverse fields of software, energy, transportation and aerospace.
His name? Elon Musk.
University degrees are a discipline and a framework for learning that can be a ticket to that dream job.
The tragedy? That is where most people stop.
They have been seen as the ticket to corporate or academic nirvana. But in a world that is always evolving and changing that is not an option as you need to keep learning and never stop. The other choice is to calcify and become irrelevant. But some of us do have a dinosaur gene or a success death wish.
You need to embrace a success habit that today is the difference between average and awesome.
Continuous learning.
Many people sign up for degree and then progress to an MBA or even another qualification. Some never leave college. And that is what the typical pathway to business and corporate success has always been. Often it costs big bucks and you need to pre-qualify.
But the game is changing.
Education is now online and everywhere. The formal path is no longer your only option. Today there are no excuses to not be always learning.
Books are the distillation of the lessons of decades of life by the smartest people on the planet. And it is all packed into just a few pages. Between the covers you will discover what has worked and the key elements to their inspiration and success. But they are not the only means for insights and lessons.
We all have different learning modalities and preferences. Some like listening, others prefer watching and many of us love reading. So we all need to select our learning weapon(s) of choice.
Here are a few.
My son is dyslexic and reading is tough. But when he looks up a video on how to play a guitar or mix music then he can learn. Online video lessons and “how to’s” have been a godsend for those of us who maybe don’t like reading or find it hard.
No longer do you need to get permission to be able to start a course, or achieve a certain grade to qualify. You can sign up for free and paid courses whenever you like.
Theses are the learning media of choice for many commuters, gym junkies and travellers. Want to learn faster? Crank up the pace and play at 2 times normal speed and it’s double the learning in the same amount of time.
Online publishing brings you the latest news and information without waiting for editors and the print copy to be distributed to your bookshop or store. So…….subscribe, read, curate, create and share.
We are transforming from a web world that is transitioning from an Internet of websites to an internet of apps. Some of these include Flipboard and Anders Pink. Technology and education have intersected.
Sometimes we need an information drip fed to our devices to facilitate education. Maybe we need a little inspiration reminder. Subscriptions to educational blog posts and websites can help.
Hanging with the smartest people in your industry for a couple of days can accelerate learning and transformation. These can cost but can tip you from ideas into action.
Some of us are using all of these.
Absorbing the insights, lessons and the learning is one thing but making sense and structure is another. You need to take the fogginess of information and complexity and give it structure and clarity.
This means absorbing the avalanche of information. So…..writing it down and sharing it with the world is the next step. Powerful supercharged learning (and success) comes from creating and acting.
Elon Musk decided that a PhD was a luxury that was stopping him doing and implementing what he had learned.
What are your insights and tactics for continuous learning?
The post The Success Habit That Many Smart People Ignore appeared first on Jeffbullas’s Blog.
Implementing the marketing messaging & promotions within the affiliate platforms; Full coordination of UK & International affiliate programs; Creating …
from Affiliate Marketing http://ift.tt/2pJdXrj via Affiliate Marketing
Our company is in need of people to spread the word about our services on multiple social media platforms. *Affiliate Marketers Needed, No …
from Affiliate Marketing http://ift.tt/2pHRR8D via Affiliate Marketing
“It’s network marketing in a nutshell,” says Marko. “However, this affiliate marketing company offers products that revolve around internet marketing …
from Affiliate Marketing http://ift.tt/2qplt7a via Affiliate Marketing
Apple is reducing the commission it pays on app sales for affiliates in the The iTunes Affiliate Program, in a sign that it is not making as much money …
from Affiliate Marketing http://ift.tt/2pHS0Ja via Affiliate Marketing
Posted by randfish
Have you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google’s official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all the reasons why you ought to carefully consider how your overlays and modals work and whether the gains are worth the sacrifice.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about pop-ups, overlays, modals, interstitials, and all things like them. They have specific kinds of interactions with SEO. In addition to Google having some guidelines around them, they also can change how people interact with your website, and that can adversely or positively affect you accomplishing your goals, SEO and otherwise.
So let’s walk through what these elements, these design and UX elements do, how they work, and best practices for how we should be thinking about them and how they might interfere with our SEO efforts.
So, first up, let’s talk specifically about what each element is. A pop-up now, okay, there are a few kinds. There are pop-ups that happen in new windows. New window pop-ups are, basically, new window, no good. Google hates those. They are fundamentally against them. Many browsers will stop them automatically. Chrome does. Firefox does. In fact, users despise these as well. There are still some spammy and sketchy sites out there that use them, but, generally speaking, bad news.
When we’re talking about a pop-up that happens in the same browser window, essentially it’s just a visual element, that’s often also referred to as an overlay. So, for the purposes of this Whiteboard Friday, we’ll call that an overlay. An overlay is basically like this, where you have the page’s content and there’s some smaller element, a piece, a box, a window, a visual of some kind that comes up and that essentially says, maybe it says, “Sign up for my email newsletter,” and then there’s a place to enter your email, or, “Get my book now,” and you click that and get the book. Those types of overlays are pretty common on the web, and they do not create quite the same problems that pop-ups do, at least from Google’s perspective. However, we’ll talk about those later, there are some issues around them, especially with mobile.
Modals tend to be windows of interaction, tend to be more elements of use. So lightboxes for images is a very popular modal. A modal is something where you are doing work inside that new box rather than in the content that’s underneath it. So a sign-in form that overlays, that pops up over the rest of the content, but that doesn’t allow you to engage with this content underneath it, that would be considered a modal. Generally, most of the time, these aren’t a problem, unless they are something like spam, or advertising, or something that’s taking you out of the user experience.
Then finally, interstitials are essentially, and many of these can also be called interstitial experiences, but a classic interstitial is something like what Forbes.com does. When you visit Forbes, an article for the first time, you get this, “Welcome. Our sponsor of the day is Brawndo. Brawndo, it has what plants need.” Then you can continue after a certain number of seconds. These really piss people off, myself included. I really hate the interstitial experience. I understand that it’s an advertising thing. But, yeah, Google hates them too. Not quite enough to kick Forbes out of their SERPs entirely yet, but, fingers crossed, it will happen sometime soon. They have certainly removed plenty of other folks who have gone with invasive or overly heavy interstitials over the years and made those pretty tough.
Well, it turns out timing is a big one. So when the element appears matters. Basically, if the element shows up initially upon page load, they will consider it differently than if it shows up after a few minutes. So, for example, if you have a “Sign Up Now” overlay that pops up the second you visit the page, that’s going to be treated differently than something that happens when you’re 80% or you’ve just finished scrolling through an entire blog post. That will get treated very differently. Or it may have no effect actually on how Google treats the SEO, and then it really comes down to how users do.
Then how long does it last as well. So interstitials, especially those advertising interstitials, there are some issues governing that with people like Forbes. There are also some issues around an overlay that can’t be closed and how long a window can pop up, especially if it shows advertising and those types of things. Generally speaking, obviously, shorter is better, but you can get into trouble even with very short ones.
Can that element easily be closed, and does it interfere with the content or readability? So Google’s new mobile guidelines, I think as of just a few months ago, now state that if an overlay or a modal or something interferes with a visitor’s ability to read the actual content on the page, Google may penalize those or remove their mobile-friendly tags and remove any mobile-friendly benefit. That’s obviously quite concerning for SEO.
So there’s an exception or an exclusion to a lot of Google’s rules around this, which is if you have an element that is essentially asking for the user’s age, or asking for some form of legal consent, or giving a warning about cookies, which is very popular in the EU, of course, and the UK because of the legal requirements around saying, “Hey, this website uses cookies,” and you have to agree to it, those kinds of things, that actually gets around Google’s issues. So Google will not give you a hard time if you have an overlay interstitial or modal that says, “Are you of legal drinking age in your country? Enter your birth date to continue.” They will not necessarily penalize those types of things.
Advertising, on the other hand, advertising could get you into more trouble, as we have discussed. If it’s a call to action for the website itself, again, that could go either way. If it’s part of the user experience, generally you are just fine there. Meaning something like a modal where you get to a website and then you say, “Hey, I want to leave a comment,” and so there’s a modal that makes you log in, that type of a modal. Or you click on an image and it shows you a larger version of that image in a modal, again, no problem. That’s part of the user experience.
Conditions matter as well. So if it is triggered from SERP visits versus not, meaning that if you have an exclusionary protocol in your interstitial, your overlay, your modal that says, “Hey, if someone’s visiting from Google, don’t show this to them,” or “If someone’s visiting from Bing, someone’s visiting from DuckDuckGo, don’t show this to them,” that can change how the search engines perceive it as well.
It’s also the case that this can change if you only show to cookied or logged in or logged out types of users. Now, logged out types of users means that everyone from a search engine could or will get it. But for logged in users, for example, you can imagine that if you visit a page on a social media site and there’s a modal that includes or an overlay that includes some notification around activity that you’ve already been performing on the site, now that becomes more a part of the user experience. That’s not necessarily going to harm you.
Where it can hurt is the other way around, where you get visitors from search engines, they are logged out, and you require them to log in before seeing the content. Quora had a big issue with this for a long time, and they seem to have mostly resolved that through a variety of measures, and they’re fairly sophisticated about it. But you can see that Facebook still struggles with this, because a lot of their content, they demand that you log in before you can ever view or access it. That does keep some of their results out of Google, or certainly ranking lower.
I think this is what Google’s ultimately trying to measure and what they’re trying to essentially say, “Hey, this is why we have these issues around this,” which is if you are hurting the click-through rate or you’re hurting pogo-sticking, meaning that more people are clicking onto your website from Google and then immediately clicking the Back button when one of these things appears, that is a sign to Google that you have provided a poor user experience, that people are not willing to jump through whatever hoop you’ve created for them to get access your content, and that suggests they don’t want to get there. So this is sort of the ultimate thing that you should be measuring. Some of these can still hurt you even if these are okay, but this is the big one.
So some best practices around using all these types of elements on your website. I would strongly urge you to avoid elements that are significantly harming UX. If you’re willing to take a small sacrifice in user experience in exchange for a great deal of value because you capture people’s email addresses or you get more engagement of other different kinds, okay. But this would be something I’d watch.
There are three or four metrics that I’d urge you to check out to compare whether this is doing the right thing. Those are:
So those four will help tell you whether you are truly interfering badly with user experience.
On mobile, ensure that your crucial content is not covered up, that the reading experience, the browsing experience isn’t covered up by one of these elements. Please, whatever you do, make those elements easy and obvious to dismiss. This is part of Google’s guidelines around it, but it’s also a best practice, and it will certainly help your user experience metrics.
Only choose to keep one of these elements if you are finding that the sacrifice… and there’s almost always a sacrifice cost, like you will hurt bounce rate or browse rate or return visitor rate or time on site. You will hurt it. The question is, is it a slight enough hurt in exchange for enough gain, and that’s that trade-off that you need to decide whether it’s worth it. I think if you are hurting visitor interaction by a few seconds on average per visit, but you are getting 5% of your visitors to give you an email address, that’s probably worth it. If it’s more like 30 seconds and 1%, maybe not as good.
Consider removing the elements from triggering if the visit comes from search engines. So if you’re finding that this works fine and great, but you’re having issues around search guidelines, you could consider potentially just removing the element from any visit that comes directly from a search engine and instead placing that in the content itself or letting it happen on a second page load, assuming that your browse rate is decently high. That’s a fine way to go as well.
If you are trying to get the most effective value out of these types of elements, it tends to be the case that the less common and less well used the visual element is, the more interaction and engagement it’s going to get. But the other side of that coin is that it can create a more frustrating experience. So if people are not familiar with the overlay or modal or interstitial visual layout design that you’ve chosen, they may engage more with it. They might not dismiss it out of hand, because they’re not used to it yet, but they can also get more frustrated by it. So, again, return to looking at those metrics.
With that in mind, hopefully you will effectively, and not too harmfully to your SEO, be able to use these pop-ups, overlays, interstitials, modals, and all other forms of elements that interfere with user experience.
And we’ll see you again next week for another edition of Whiteboard Friday. Take care.
Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
If you only follow a few hundred people on Twitter, it’s relatively easy to see what they post and keep up-to-date with their content.
Likewise, if you only have around two hundred followers, you can quite easily see their comments on your content and who has taken the time to react and share it.
The problem comes when you start following several thousand or more people on Twitter and have around the same number of followers yourself. How on earth are you expected to keep up with all those people, gauge what impact you’re having, and know who is really engaging with you and your brand?
Well, the clue is in the title of this post! You need to start building Twitter lists. Obviously, you’ll still look at your Twitter stats occasionally and explore what’s trending, but building Twitter lists will make your time on social media shorter and more efficient.
Twitter lists are essentially filtered timelines, which means that – bonus! – you can use them to grow your own following.
Here are six Twitter list suggestions that you’ll definitely find useful, and will help boost your engagement and efficiency over time.
Whatever your niche, there are sure to be certain influencers who lead the way, providing excellent content and advice to help those coming up in the industry. These influencers will also showcase their knowledge to build their reputation and drive traffic to their blogs and sales funnels.
They are incredibly useful people to follow and study. You can learn from their content, but you can also learn from what they do and who they interact with. Why not check out their own Twitter lists, and see what you can find?
You’ll be able to keep up-to-date with the latest news in your industry, discover emerging trends, and gain insights that could boost your business in the process simply through creating this Twitter list.
Not only that, but if you’re trying to get guest blogs on influencers’ websites or set up a joint venture with them, replying to, retweeting and liking their posts is a surefire way to grab their attention.
The above list of influencers by Ari Herzog is particularly good. You’ll see that the people he has added to the list are all incredibly influential in the field of digital marketing/branding.
Following your competitors and keeping an eye on them is an essential part of building and growing your business, and Twitter lists provide a perfect way to organize them so you can easily see your competitors’ posts and news without losing them in the enormous stream of tweets.
Taking the opportunity to look at their news and their product and service announcements means you’ll know if they’re about to bring out a product that directly competes with yours. Better yet, you’ll potentially get ideas for your own business from seeing their posts. While I’m obviously not suggesting that you copy their ideas, there’s nothing wrong with taking inspiration from your research.
Your competitors’ stream also offers a valuable resource when you’re struggling over blog post ideas or what to post on social media. Look at their content, and see what performs well and gets the most engagement. That topic will likely work for you, too! Just make sure you give it a twist or write from the opposite slant, rather than just regurgitating their article.
Look at who’s following them, too. They might be potential customers that would also be interested in following you. Note that you don’t need to actually follow your competitors. You can just add their Twitter handle to your ‘Competitors’ list and you’ll get access to all of their tweets.
These are the people who are regularly engaging with your content and your brand. Adding them to a Twitter list is a great way to make sure you can easily keep up with their content, retweet them, have conversations and share their content in return. It’s also a fantastic way to build relationships and a real sense of community around your business.
Having a dedicated ‘Sidekicks’ list ensures you won’t miss any mentions and retweets from your engaged and loyal followers. You may even find suggestions for new products or services, or even just get ideas for products, services or blog posts when you swap comments and content with them.
Think of it as a way of making sure you’re paying their endorsement forward, and rewarding them for their continued interaction.
Up above, Aaron Lee has created a list of ‘Super-Sidekicks’ which contains Twitter users who have shared his content in the past. This gives him a single, dedicated place to refer to if he needs to invite people to share his content or if he just wants to reach out to people who have interacted with his brand previously.
These are the people who attend events or live Twitter chats that are relevant to your industry. There are two things to note here.
Firstly, Twitter chats are, by their very nature, full of engagement and conversation. What better place could there be to find people who are likely to continue the conversation and become some of your most active followers? Build lists of the people who you regularly see in the chats you are interested in, or those who join in with the chats that you run.
Again, you could get ideas from their insights and thoughts, and you could attract more like-minded and engaged followers in turn.
Secondly, building a Twitter list with an events focus can give you several advantages. If you’re attending events, whether online or in person, you can get an idea of who is attending before you go, research their interests and their company, and build your relationship prior by connecting with them on Twitter. You can also find out about any companies that are exhibiting and make effective use of your time by planning in advance who you want to make time to meet.
During events, you can follow the live Twitter stream to keep up with the latest happenings, too.
If you’re someone who organizes events, you’ll also find that building a Twitter list for attendees, speakers and exhibitors is a great way to build excitement, increase attendance and keep the conversation going after your event.
The team at Social Media Examiner created this list of speakers for their Social Media Marketing World event. This list is effective for two reasons: firstly, speakers can find out who else they’ll be sharing a stage with; secondly, attendees of the event can subscribe to the list to find out who they’ll be able to see at SMMW.
Along with ‘Influencers’, having a Twitter list that’s dedicated to ‘Bloggers’ is a brilliant way to build relationships with people who you might want to do business with or swap guest posts with.
Not only that, but it makes it easier to find content that you can share, and that you know your followers will love. It will help you come up with ideas for your own content and show you who’s truly at the top of their game.
At TweetPilot, we have The Best SMM Blogs for this exact reason. We’re constantly on the look-out for the best and latest social media marketing content, but trying to find it in and amongst our over-populated feed can be time-consuming and fruitless.
By creating this list, we made a one-stop platform to source the latest content from the leading social media marketers so that we can quickly give it a read and decide if it’s worth adding to our Buffer schedule.
Keeping up-to-date with your customers, clients and employees helps you stay across their news, investments, profits, products and services. Perfect if you’re a marketer, social media strategist or writer, as you can find requests for pitches or job opportunities where you might offer your services!
You can also share your clients’ news and posts by commenting on them and helping them publicly celebrate their successes. This will build your relationship with them and create trust. If you have a huge social media following, sharing posts can become a lucrative service in its own right or, at the least, boost the rate you can charge for your primary service.
In my view, employees should be in here too as, like your customers, they have a close personal tie to your brand. I’m in no way advocating creating a Twitter list to spy on your employees – rather, this list should be used so that your brand can interact in a positive way with your employees, and encourage them to share the same content you share.
Buffer have a great-looking list of their employees on Twitter which is completely public (part of Buffer’s ethos is to be totally transparent). Have a look through it and you’ll see how positively all their employees engage with the Buffer brand.
Before you go, let’s chat about the unwritten (until now!) rules for creating Twitter lists.
When creating lists, you can set the privacy setting to public or private. This is an incredibly powerful tool, so use it wisely! Keep your list of ‘Competitors’ and ‘Clients’ private, but keep your list of ‘Sidekicks’ and ‘Influencers’ public.
Just as you don’t want your competitors to know you’re following them or to hand them a list of your clients, you do want to build handy resources for your own followers and become an influencer yourself.
Think carefully about what you want to call the lists you create. ‘Blogs I Follow’ may be accurate, but ‘Super Helpful Expert Blogs’ is better because it is accurate while providing a nice ego boost for anyone on the list. That can do wonders for building your relationship with them as well as your unique brand.
Lists can also be as creative as you are. If you have a niche interest or special expertise in an area, consider creating a list as a public resource in a neat spin on adding value for your customers or following. For instance, if you are in the skincare business, would your customers appreciate a list of international stockists?
However you use your Twitter lists, hopefully by now you can see the many advantages of having them, and how much easier it can make life on Twitter!
Guest Author: Lewis Crutch is the co-founder of TweetPilot a suite of Twitter tools to help you follow, unfollow, engage and discover on Twitter. Follow him at @TweetPilotHQ.
The post Why You Need Twitter Lists and How To Organize Them appeared first on Jeffbullas’s Blog.
Many affiliate marketers use it only to target the audience in lower funnel. However, the advertising strategy holds the potential to squeeze out the best …
from Affiliate Marketing http://ift.tt/2qlKkZA via Affiliate Marketing
We are searching for a talented Affiliate Marketing Manager to help build, manage and scale the Gold affiliate program through creative thinking and a …
from Affiliate Marketing http://ift.tt/2qlHPGK via Affiliate Marketing
One of the best optimization tactics in affiliate marketing is securing flat fee placements. There are several ways your affiliate program can benefit from …
from Affiliate Marketing http://ift.tt/2psdBo6 via Affiliate Marketing
View details & apply online for this Affiliate Marketing Manager Italian vacancy on reed.co.uk, the UK’s #1 job site.
from Affiliate Marketing http://ift.tt/2oBrQaX via Affiliate Marketing
At Paysafe I was working on a lot of the digital marketing content with NETTELAR and Skrill in addition to managing the affiliate programmes whereas …
from Affiliate Marketing http://ift.tt/2qbwxFL via Affiliate Marketing
Influencer marketing takes on many shapes and forms, and an integral part of influencer marketing is affiliate marketing, by which an online retailer …
from Affiliate Marketing http://ift.tt/2oBjVdH via Affiliate Marketing
INFINOX’s affiliate marketing program targets experienced Forex traders in local markets around the globe, and the company has deployed CAKE to …
from Affiliate Marketing http://ift.tt/2qbRTmb via Affiliate Marketing
Gaming Innovation Group (GIG) has taken another step towards building the “largest affiliate network in iGaming” via its marketing subsidiary …
from Affiliate Marketing http://ift.tt/2oBg1lb via Affiliate Marketing
Experience Advertising, Inc. has been ranked the leading affiliate marketing management agency for April of 2017 by the TopSEOs.com agency …
from Affiliate Marketing http://ift.tt/2qbF8rV via Affiliate Marketing
Is controversy always a good thing for marketing your brand?
It’s that age-old question… is all press good press?
There are supporters on either side of the fence, both armed with examples that suit their purpose.
So which side of the fence are you on?
Let’s reframe the question like this: How much and to what extent is controversy good for marketing, and after what point does it get bad?
The answer is complex, with several things to consider, like:
This may seem surprising given we are accustomed to seeing high-profile companies running controversial (sometimes highly controversial!) campaigns, and hijacking conversations on social media to rake in the profits that come from increased visibility.
But a study by academics from Wharton Business School found that while “controversy increases the likelihood of discussion at low levels”, beyond a moderate level of controversy, it “actually decreases the likelihood of discussion”.
So what are you meant to do if you want to add the right amount of controversy to your marketing campaign without going too far?
This blog post will explore how to create campaigns that provoke conversations and push the boundaries of social perception without negatively impacting your brand.
Ready?
Let’s go!
Just as there are different degrees of controversy, there are different types of controversial campaigns that you can undertake:
Shock and Taboo campaigns are the ones that provoke widespread commentary on a contentious topic; for example, an ad that trots out the idea that all gamblers are liars or a pro-atheism poster that shows two priests kissing.
Whereas a Debatable campaign is one that has valid and rational points in both its pros and the cons, and is supported by data.
It is highly recommended to opt for a campaign that is Debatable.
That way, you can still stir up a debate, but let people decide where they stand on it. Debatable campaigns don’t solely rely on administering emotional shock or activating trigger points to generate a response, and rarely cause damage to your brand.
With a Debatable campaign, there is a minimal chance of anyone getting offended or hurt, yet everybody participating in the debate becomes aware of your brand. And this additional awareness can be leveraged by you to boost business.
A study conducted by the apartment location start-up Abodo called ‘Tolerance In America’ analyzed 12 million tweets for profane language, then ranked US states on the basis of tolerance.
The headline may be melodramatic, but this type of content is conducive to debate amongst people, as bigotry and intolerance are hot-button topics. Abodo was not adversely affected by putting up this blog post and the campaign was a huge success with more than 620 placements (240 DoFollow links and 280 co-citation links) and more than 67,000 shares which, in turn, stimulated social media discussion.
Another way to successfully harness controversy for your brand is by taking a bold stance on a highly-charged issue.
A great example that springs to mind is Oreo.
So what did Oreo do?
They came out in strong support of gay rights with a Facebook post that contained the image of a multi-colored cookie in the same configuration as the Gay Pride rainbow flag.
The result?
Well, the image sparked fierce debate among the company’s 27 million fans on its Facebook page. While Oreo did cop some flak, the controversy also popularized Oreo wildly and the company reaped a massive dividend from the ensuing publicity.
With more than 50,000 comments and 300,000 likes, it was so successful that there was even a petition for Oreo to manufacture real-life rainbow cookies. The general perception was that Oreo was a ‘brave’ brand for taking a courageous stand on a contentious issue.
There are several other lessons that can be drawn from this example, and some others which we will examine later in the article.
For now, the key takeaways are:
Deciding on a Debatable controversy is not enough. You also have to find a way to connect the controversy to your brand.
Otherwise you will simply be stirring the pot without translating it into measurable outcomes (be it tweets, likes, dislikes, shares, comments or sales profit).
Take this example of a 1-minute video advertisement released by United Nations Women, titled ‘The Autocomplete Truth’, that highlights gender inequality. The campaign compiled the Google autocomplete search results from around the world for the words ‘women should…’
Watch it for yourself.
The campaign was a huge success with the hashtag #womenshould gaining 224 million impressions on Twitter and earning the top spot of ‘Most Shared Ad of 2013’ on Facebook. The campaign also helped to spark a global debate on gender equality and women’s rights – both offline and online.
You can see how a controversial campaign like this allows the data to speak for itself; in this case, for Google search results from around the world.
Another example of a high-performing controversial campaign is from Sisley.
It subverts the stereotype of fashion models as starving and drug-addled by depicting fashion models ‘snorting’ clothing off a reflective surface.
While debate raged about whether the advertisement was glamorizing drug usage, one thing is for sure, the advertisement was racy and pushed the envelope of good taste. But it did so with a self-referential wink.
While it contained elements of a Shock campaign, it wasn’t just shocking for shock’s sake. And it definitely didn’t do any damage to the brand, with most of its target audience embracing the idea of being ‘fashion junkies’ or ‘addicted’ to expensive style.
Today’s consumers love to take a peek ‘behind the curtain’ and relate to witty content that speaks directly to them, so this type of campaign is well-placed to succeed.
As we’ve already discussed, controversial marketing campaigns are, by nature, well… controversial.
Before launching your campaign, it is imperative to discuss and have in place a crisis management plan to handle any backlash.
That way, you won’t have to fumble in a conference room putting together a press release in the wake of a social media storm. A good response system is crucial to effective brand management and maintaining your campaign’s integrity.
In other words, have a thoughtful and prepared response ready to go.
Let’s return to the example of the Oreo image.
While the company was successful in gaining massive online and offline support for their post, it did cop some flak.
Despite gaining more followers than they lost (or alienated), Oreo ending up pulling the image from its Facebook page after succumbing to pressure from followers threatening to either boycott or leave the page.
This is exactly the sort of situation you don’t want to wind up in.
Oreo’s panicky response in removing the image made them look less ‘brave’ than initially intended and indicated that their marketing team hadn’t properly considered the potential ramifications of the post. It showed a susceptibility to pressure as well as a regrettable inability to handle criticism.
So, here are some failsafe tips to put a crisis management plan (or as you may prefer to think of it, positive response system) in place.
Don’t just court controversy for the sake of courting controversy. Instead, ask what it can do for your brand in moderate dosages and examine how it can be connected to your existing marketing messages.
Sometimes it is better to stay cold than to play with fire, however, if you decide to undertake a controversial campaign, use the above tips to generate the positive results you want.
Remember, your aim should never be to offend anybody, simply to tap into popular ideas and debate as an integral part of your engagement strategy.
Now tell us: what is your take on deliberately introducing controversy to a campaign? Share your thoughts below and let’s start a discussion.
Guest Author: Vaibhav Kakkar
The post 3 Tips For Creating Controversial Marketing Campaigns Without Destroying Your Brand appeared first on Jeffbullas’s Blog.
In The Blame Game: A New Era of Affiliate Marketing, Ms. Hirsch addressed the Trump administration’s stance on federal regulatory enforcement, the …
from Affiliate Marketing http://ift.tt/2qakJGH via Affiliate Marketing
LOS ANGELES, April 26, 2017 /PRNewswire/ – Addicted Affiliate, a leading provider of Auto Warranty leads and an affiliate marketing industry leader, …
from Affiliate Marketing http://ift.tt/2qauXXz via Affiliate Marketing
The future is bright for affiliate marketing with Pepperjam. Download the latest Forrester report to refresh your affiliate knowledge!
from Affiliate Marketing http://ift.tt/2oOJ4ha via Affiliate Marketing
NoTrove actors participate in traffic-booster affiliate programs or selling traffic to traffic buyers (brokers). RiskIQ, the leader in digital threat management …
from Affiliate Marketing http://ift.tt/2oOtKRT via Affiliate Marketing
LOS ANGELES, April 26, 2017 /PRNewswire/ Addicted Affiliate, a leading provider of Auto Warranty leads and an affiliate marketing industry leader, …
from Affiliate Marketing http://ift.tt/2qfNAFE via Affiliate Marketing
Experience Advertising, Inc. has been ranked the leading affiliate marketing management agency for April of 2017 by the TopSEOs.com agency …
from Affiliate Marketing http://ift.tt/2pmKAdt via Affiliate Marketing
Lingoda.com is the leading Online Language School in Germany. Our students learn German, English, French and Spanish and are located all over …
from Affiliate Marketing http://ift.tt/2pmMlXZ via Affiliate Marketing
John Crestani has his own #Affiliate Marketing organization called Nutryst. It’s an affiliate program for health products that he uses to earn money, and …
from Affiliate Marketing http://ift.tt/2qg5bx8 via Affiliate Marketing
PerformanceIN looks back on the 2017 Performance Marketing Awards, … The affiliate marketing industry is often accused of reluctance to innovate, …
from Affiliate Marketing http://ift.tt/2qfSUZH via Affiliate Marketing
Look at details for this Affiliate Marketing - Team Manager job in Central London via CV-Library.co.uk - 205763640.
from Affiliate Marketing http://ift.tt/2pmKxyj via Affiliate Marketing
Publishers are learning to love affiliate revenue (including newspapers that … It’s a problem as old as marketing itself: Marketing execs misallocate …
from Affiliate Marketing http://ift.tt/2qfNf5Y via Affiliate Marketing
Posted by jonoalderson
Websites, like the businesses who operate them, are often deceptively complicated machines.
They’re fragile systems, and changing or replacing any one of the parts can easily affect (or even break) the whole setup — often in ways not immediately obvious to stakeholders or developers.
Even seemingly simple sites are often powered by complex technology, like content management systems, databases, and templating engines. There’s much more going on behind the scenes — technically and organizationally — than you can easily observe by crawling a site or viewing the source code.
When you change a website and remove or add elements, it’s not uncommon to introduce new errors, flaws, or faults.
That’s why I get extremely nervous whenever I hear a client or business announce that they’re intending to undergo a “site migration.”
Chances are, and experience suggests, that something’s going to go wrong.
Ouch. #ecomchat #seo http://pic.twitter.com/flgncLVJBT
— Mark Cook (@thetafferboy) February 26, 2017
As an SEO consultant and practitioner, I’ve been involved in more “site migrations” than I can remember or count — for charities, startups, international e-commerce sites, and even global household brands. Every one has been uniquely challenging and stressful.
In each case, the businesses involved have underestimated (and in some cases, increased) the complexity, the risk, and the details involved in successfully executing their “migration.”
As a result, many of these projects negatively impacted performance and potential in ways that could have been easily avoided.
This isn’t a case of the scope of the “migration” being too big, but rather, a misalignment of understanding, objectives, methods, and priorities, resulting in stakeholders working on entirely different scopes.
The migrations I’ve experienced have varied from simple domain transfers to complete overhauls of server infrastructure, content management frameworks, templates, and pages — sometimes even scaling up to include the consolidation (or fragmentation) of multiple websites and brands.
In the minds of each organization, however, these have all been “migration” projects despite their significantly varying (and poorly defined) scopes. In each case, the definition and understanding of the word “migration” has varied wildly.
As an industry, we’re used to struggling with labels. We’re still not sure if we’re SEOs, inbound marketers, digital marketers, or just… marketers. The problem is that, when we speak to each other (and those outside of our industry), these words can carry different meaning and expectations.
Even amongst ourselves, a conversation between two digital marketers, analysts, or SEOs about their fields of expertise is likely to reveal that they have surprisingly different definitions of their roles, responsibilities, and remits. To them, words like “content” or “platform” might mean different things.
In the same way, “site migrations” vary wildly, in form, function, and execution — and when we discuss them, we’re not necessarily talking about the same thing. If we don’t clarify our meanings and have shared definitions, we risk misunderstandings, errors, or even offense.
Poorly managed migrations can have a number of consequences beyond just drops in rankings, traffic, and performance. There are secondary impacts, too. They can also inadvertently:
I should point out that there’s nothing wrong with hustle in this case; that, in fact, begging, borrowing, and stealing can often be a viable solution in these kinds of scenarios. There’s been more than one occasion when, late at night before a site migration, I’ve averted disaster by literally begging developers to include template review processes, to implement redirects, or to stall deployments.
But this isn’t a sensible or sustainable or reliable way of working.
Mistakes will inevitably be made. Resources, favors, and patience are finite. Too much reliance on “hustle” from individuals (or multiple individuals) may in fact further widen the gap in understanding and scope, and positions the hustler as a single point of failure.
More importantly, hustle may only fix the symptoms, not the cause of these issues. That means that we remain stuck in a role as the disruptive outsiders who constantly squeeze in extra unscoped requirements at the eleventh hour.
If we’re to begin to address some of these challenges, we need to understand when, where, and why migration projects go wrong.
The root cause of all less-than-perfect migrations can be traced to at least one of the following scenarios:
There’s a common theme in each of these cases. We’re not involved early enough in the process, or our opinions and priorities don’t carry sufficient weight to impact timelines and resources.
Chances are, these mistakes are rarely the product of spite or of intentional omission; rather, they’re born of gaps in the education and experience of the stakeholders and decision-makers involved.
We can address this, to a degree, by elevating ourselves to senior stakeholders in these kinds of projects, and by being consulted much earlier in the timeline.
I think that it’s our responsibility to help the organizations we work for to avoid these mistakes. One of the easiest opportunities to do that is to make sure that we’re talking about the same thing, as early in the process as possible.
Otherwise, migrations will continue to go wrong, and we will continue to spend far too much of our collective time fixing broken links, recommending changes or improvements to templates, and holding together bruised-and-broken websites — all at the expense of doing meaningful, impactful work.
Perhaps we can begin to answer to some of these challenges by creating better definitions and helping to clarify exactly what’s involved in a “site migration” process.
Unfortunately, I suspect that we’re stuck with the word “migration,” at least for now. It’s a term which is already widely used, which people think is a correct and appropriate definition. It’s unrealistic to try to change everybody else’s language when we’re already too late to the conversation.
Our next best opportunity to reduce ambiguity and risk is to codify the types of migration. This gives us a chance to prompt further exploration and better definitions.
For example, if we can say “This sounds like it’s actually a domain migration paired with a template migration,” we can steer the conversation a little and rely on a much better shared frame of reference.
If we can raise a challenge that, e.g., the “translation project” a different part of the business is working on is actually a whole bunch of interwoven migration types, then we can raise our concerns earlier and pursue more appropriate resource, budget, and authority (e.g., “This project actually consists of a series of migrations involving templates, content, and domains. Therefore, it’s imperative that we also consider X and Y as part of the project scope.”).
By persisting in labelling this way, stakeholders may gradually come to understand that, e.g., changing the design typically also involves changing the templates, and so the SEO folks should really be involved earlier in the process. By challenging the language, we can challenge the thinking.
I’ve identified at least seven distinct types of migration. Next time you encounter a “migration” project, you can investigate the proposed changes, map them back to these types, and flag any gaps in understanding, expectations, and resource.
You could argue that some of these aren’t strictly “migrations” in a technical sense (i.e., changing something isn’t the same as moving it), but grouping them this way is intentional.
Remember, our goal here isn’t to neatly categorize all of the requirements for any possible type of migration. There are plenty of resources, guides, and lists which already try do that.
Instead, we’re trying to provide neat, universal labels which help us (the SEO folks) and them (the business stakeholders) to have shared definitions and to remove unknown unknowns.
They’re a set of shared definitions which we can use to trigger early warning signals, and to help us better manage stakeholder expectations.
Feel free to suggest your own, to grow, shrink, combine, or bin any of these to fit your own experience and requirements!
A broad bundling of infrastructure, hardware, and server considerations (while these are each broad categories in their own right, it makes sense to bundle them together in this context).
If your migration project contains any of the following changes, you’re talking about a hosting migration, and you’ll need to explore the SEO implications (and development resource requirements) to make sure that changes to the underlying platform don’t impact front-end performance or visibility.
*Might overlap into a software migration if the changes affect the configuration or behavior of any front-end components (e.g., the CMS).
**Might overlap into other migrations, depending on how this manifests (e.g., template, software, domain).
***Might overlap into a domain migration if the CDN is presented as/on a distinct hostname (e.g., AWS), rather than invisibly (e.g., Cloudflare).
Unless your website is comprised of purely static HTML files, chances are that it’s running some kind of software to serve the right pages, behaviors, and content to users.
If your migration project contains any of the following changes, you’re talking about a software migration, and you’ll need to understand (and input into) how things like managing error codes, site functionality, and back-end behavior work.
*Might overlap into a domain migration if you’re absorbing software which was previously located/accessed on a different domain.
Domain migrations can be pleasantly straightforward if executed in isolation, but this is rarely the case. Changes to domains are often paired with (or the result of) other structural and functional changes.
If your migration project alters the URL(s) by which users are able to reach your website, contains any of the following changes, then you’re talking about a domain migration, and you need to consider how redirects, protocols (e.g., HTTP/S), hostnames (e.g., www/non-www), and branding are impacted.
Chances are that your website uses a number of HTML templates, which control the structure, layout, and peripheral content of your pages. The logic which controls how your content looks, feels, and behaves (as well as the behavior of hidden/meta elements like descriptions or canonical URLs) tends to live here.
If your migration project alters elements like your internal navigation (e.g., the header or footer), elements in your <head>, or otherwise changes the page structure around your content in the ways I’ve outlined, then you’re talking about a template migration. You’ll need to consider how users and search engines perceive and engage with your pages, how context, relevance, and authority flow through internal linking structures, and how well-structured your HTML (and JS/CSS) code is.
*Might involve domain, software, and/or hosting migrations, depending on implementation mechanics.
Your content is everything which attracts, engages with, and convinces users that you’re the best brand to answer their questions and meet their needs. That includes the words you use to describe your products and services, the things you talk about on your blog, and every image and video you produce or use.
If your migration project significantly changes the tone (including language, demographic targeting, etc), format, or quantity/quality of your content in the ways I’ve outlined, then you’re talking about a content migration. You’ll need to consider the needs of your market and audience, and how the words and media on your website answer to that — and how well it does so in comparison with your competitors.
*Might involve domain, software and/or hosting, and template migrations, depending on implementation mechanics.
**May overlap into a template migration if the layout and/or URL structure changes as a result.
The look and feel of your website doesn’t necessarily directly impact your performance (though user signals like engagement and trust certainly do). However, simple changes to design components can often have unintended knock-on effects and consequences.
If your migration project contains any of the following changes, you’re talking about a design migration, and you’ll need to clarify whether changes are purely cosmetic or whether they go deeper and impact other areas.
*All template migrations.
**Don’t forget to 301 redirect these, unless you’re replacing like-for-like filenames (which isn’t always best practice if you wish to invalidate local or remote caches).
A change in organizational or marketing strategy might not directly impact the website, but a widening gap between a brand’s audience, objectives, and platform can have a significant impact on performance.
If your market or audience (or your understanding of it) changes significantly, or if your mission, your reputation, or the way in which you describe your products/services/purpose changes, then you’re talking about a strategy migration. You’ll need to consider how you structure your website, how you target your audiences, how you write content, and how you campaign (all of which might trigger a set of new migration projects!).
Armed with better definitions, we can begin to force a more considered conversation around what a “migration” project actually involves. We can use a shared language and ensure that stakeholders understand the risks and opportunities of the changes they intend to make.
Unfortunately, however, we don’t always hear about proposed changes until they’ve already been decided and signed off.
People don’t know that they need to tell us that they’re changing domain, templates, hosting, etc. So it’s often too late when — or if — we finally get involved. Decisions have already been made before they trickle down into our awareness.
That’s still a problem.
By the time you’re aware of a project, it’s usually too late to impact it.
While our new-and-improved definitions are a great starting place to catch risks as you encounter them, avoiding those risks altogether requires us to develop a much better understanding of how, where, and when migrations are planned, managed, and start to go wrong.
I’ve identified four common scenarios which lead to organizations deciding to undergo a migration project.
If you can keep your ears to the ground and spot these types of events unfolding, you have an opportunity to give yourself permission to insert yourself into the conversation, and to interrogate to find out exactly which types of migrations might be looming.
It’s worth finding ways to get added to deployment lists and notifications, internal project management tools, and other systems so that you can look for early warning signs (without creating unnecessary overhead and comms processes).
When brands are bought, sold, or merged, this almost universally triggers changes to their websites. These requirements are often dictated from on-high, and there’s limited (or no) opportunity to impact the brief.
Migration strategies in these situations are rarely comfortable, and almost always defensive by nature (focusing on minimizing impact/cost rather than capitalizing upon opportunity).
Typically, these kinds of scenarios manifest in a small number of ways:
All sorts of pressures and opportunities lead to rebranding activity. Pressures to remain relevant, to reposition within marketplaces, or change how the brand represents itself can trigger migration requirements — though these activities are often led by brand and creative teams who don’t necessarily understand the implications.
Often, the outcome of branding processes and initiatives creates new a or alternate understanding of markets and consumers, and/or creates new guidelines/collateral/creative which must be reflected on the website(s). Typically, this can result in:
It’s not uncommon for senior stakeholders to decide that the strategy to save a struggling business, to grow into new markets, or to make their mark on an organization is to launch a brand-new, shiny website.
These kinds of decisions often involve a scorched-earth approach, tearing down the work of their predecessors or of previously under-performing strategies. And the more senior the decision-maker, the less likely they’ll understand the implications of their decisions.
In these kinds of scenarios, your best opportunity to avert disaster is to watch for warning signs and to make yourself heard before it’s too late. In particular, you can watch out for:
*Integrations of solutions like SalesForce, Marketo, and similar sometimes rely on utilizing proxied subdomains, embedded forms/content, and other mechanics which will need careful consideration as part of a template migration.
The current website is in such a poor, restrictive, or cost-ineffective condition that it makes it impossible to adopt new-and-required improvements (such as compliance with new standards, an integration of new martech stacks, changes following a brand purchase/merger, etc).
Generally, like the kinds of C-level “new website” initiatives I’ve outlined above, these result in scorched earth solutions.
Particularly frustrating, these are the kinds of migration projects which you yourself may well argue and fight for, for years on end, only to then find that they’ve been scoped (and maybe even begun or completed) without your input or awareness.
Here are some danger signs to watch out for which might mean that your migration project is imminent (or, at least, definitely required):
*Will likely trigger hosting or software migrations.
While this kind of labelling undoubtedly goes some way to helping us spot and better manage migrations, it’s far from a perfect or complete system.
In fact, I suspect it may be far too ambitious, and unrealistic in its aspiration. Accessing conversations early enough — and being listened to and empowered in those conversations — relies on the goodwill and openness of companies who aren’t always completely bought into or enamored with SEO.
This will only work in an organization which is open to this kind of thinking and internal challenging — and chances are, they’re not the kinds of organizations who are routinely breaking their websites. The very people who need our help and this kind of system are fundamentally unsuited to receive it.
I suspect, then, it might be impossible in many cases to make the kinds of changes required to shift behaviors and catch these problems earlier. In most organizations, at least.
Avoiding disasters resulting from ambiguous migration projects relies heavily on broad education. Everything else aside, people tend to change companies faster than you can build deep enough tribal knowledge.
That doesn’t mean that the structure isn’t still valuable, however. The types of changes and triggers I’ve outlined can still be used as alarm bells and direction for your own use.
If you can’t effectively educate stakeholders on the complexities and impact of them making changes to their website, there are more “lightweight” solutions.
At the very least, you can turn these kinds of items (and expand with your own, and in more detail) into simple lists which can be printed off, laminated, and stuck to a wall. At the very least, perhaps you’ll remind somebody to pick up the phone to the SEO team when they recognize an issue.
In a more pragmatic world, stakeholders don’t necessarily have to understand the nuance or the detail if they at least understand that they’re meant to ask for help when they’re changing domain, for example, or adding new templates to their website.
Whilst this doesn’t solve the underlying problems, it does provide a mechanism through which the damage can be systematically avoided or limited. You can identify problems earlier and be part of the conversation.
If it’s still too late and things do go wrong, you’ll have something you can point to and say “I told you so,” or, more constructively perhaps, “Here’s the resource you need to avoid this happening next time.”
And in your moment of self-righteous vindication, having successfully made it through this post and now armed to save your company from a botched migration project, you can migrate over to the bar. Good work, you.
This turned into a monster of a post, and its scope meant that it almost never made it to print. Thanks to a few folks in particular for helping me to shape, form, and ship it. In particular:
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in…
But in 2017 things are different.
Even with the growing emphasis on content promotion and social media distribution, it’s still getting harder and harder to consistently generate website traffic organically.
It’s more competitive to rank in search engines, and social media sites all tend to be going down the Facebook path of “pay to play”. Organic traffic just isn’t what it used to be.
Does that mean that we should all just give up and throw in the towel?
Absolutely not.
With increased noise and competition for everyone’s attention comes unique opportunities to be different. To find new and exciting ways to deliver value to a very targeted audience and achieve your goals in the process.
Here are 5 unique ways of driving highly targeted traffic in 2017:
As I mentioned in the introduction, organic reach on social media is slowly deteriorating into nothingness.
If you want to connect and engage with your audience, even if they follow your account, you need to consider certain advertising techniques. The challenging part is that advertising can get very expensive, very quickly if you don’t know what you are doing.
Whether you are a seasoned advertiser or are just getting started, there are two smart techniques that reduce this risk significantly…
There are a number of self-service advertising platforms that allow you to get your message in front of a new audience in unique new ways.
Infolinks, for example, is not just your average “banner ad” network where you pay per impression and leak money.
With the Infolinks AdShop platform you pay per click, which means you only pay for what you get. They also have a very cool targeting algorithm that helps them standout from other advertising platforms and makes sure you are displaying the right message at the right time to your prospects, with both image and text ads.
Get started with Infolinks AdShop for as little as $25 to get access to their platform of thousands of high-quality sites, and get a free $100 coupon with the code: AdShopJeffBullas
Note: The coupon will double every dollar spent advertising on AdShop up until $100 once for new users only. This offer is valid until May 31st, 2017, terms and conditions apply.
Note: Infolinks also has a great referral program where you can get 10% of any advertisers spend that you refer.
It’s not new, but remarketing is another low-cost advertising technique you need in your arsenal for the year ahead.
The brilliance of remarketing is that you are delivering advertisements to people that have already expressed interest in your business or website. Whether it’s on Facebook or through Google AdWords, remarketing can be a great way to “dip your toe” into advertising and start converting more web traffic into sales.
Are you regularly curating the content of others on social media?
Why not make the most of this generosity by directing some of that traffic back to your own website. Snip.ly allows you to add a call-to-action to every link you share by creating a new unique URL. When someone clicks on that link to visit the content you have just shared, they get a little popup with a targeted call-to-action sending them back to a page on your website.
Podcasting is what written blog posts were like about 15 years ago. There are less people doing it, but they have this highly engaged and growing audience of listeners ready to take action.
Instead of starting your own podcast (which can be time consuming) you can focus your efforts on being featured on other already established shows.
By building relationships with podcasting influencers in your industry you will start to get invited onto their shows. Getting featured on a podcast with a lot of influencers has a huge amount of benefits, one of which is targeted traffic back to your website.
Read this article on prospecting podcast interviews for more information.
For example if you search for my name on iTunes you will see a list of podcasts I’ve been featured on:
Social media automation is one of the biggest time savers in my week. But that’s not the only reason I use it…
By using tools to automate my Twitter follower growth and redistribute blog content, social media automation has consistently delivered this website a significant amount of traffic over the years. And seeing that traffic is coming from an already engaged audience it is super-targeted.
The two tools are use to make this possible are Social Quant for follower growth, and Social Oomph for redistributing blog content.
Creating compelling written content is time-consuming and can be a drain on your resources and sanity. So if you’re going to put in all of that effort, you may as well make the most of it.
Repurposing your best written content into other formats, or syndicating it on other platforms, is a great way to generate additional targeted traffic to your website.
For example, you could turn a blog post into a SlideShare or video and share it on YouTube. And sites like LinkedIn, Medium and Flipboard are ready-built for syndication of your content.
Here is a screenshot of my Flipboard:
Traditional traffic building techniques may be becoming less effective than they used to be. But for those of us that are willing to adapt, learn and test a unique set of new ways to connect with our audience, it presents an opportunity to stand out.
How willing are you to be different? What unique ways will you use to drive targeted traffic to your website in 2017?
The post 5 Unique Ways to Drive Targeted Traffic in 2017 appeared first on Jeffbullas’s Blog.
Affiliate Marketing including Affiliate relationship management, campaign development, optimize Affiliate deals and more.
from Affiliate Marketing http://ift.tt/2ouUtGV via Affiliate Marketing
Direct mail response rates have flourished, compared to their online counterparts, and it’s time marketers take action. FeedFront issue 38 cover.
from Affiliate Marketing http://ift.tt/2oKBEvq via Affiliate Marketing
Affiliate Marketing Manager - Fast Growing Sports Nutrition eCommerce Brand Colchester CO4 £30,000 + Annual Company Bonus Scheme + …
from Affiliate Marketing http://ift.tt/2ouYbAo via Affiliate Marketing
Experience Advertising, Inc. began in 2007 as an affiliate marketing agency (or OPM), specifically focused on growing and managing affiliate …
from Affiliate Marketing http://ift.tt/2oKph2A via Affiliate Marketing
Affiliate marketing is a performance-based sales system wherein merchants reward third parties (affiliates) for driving traffic or sales. Depending on the …
from Affiliate Marketing http://ift.tt/2ouNRZ6 via Affiliate Marketing
