More than half of young Brits have purchased products promoted by an influencer in 2017

According to survey of 2,293 UK adults aged between 18 and 30 – conducted by affiliate network Affilinet – of the 51 per cent, 44 per cent had purchased clothing promoted by an influencer. Meanwhile, 36 per cent had bought make-up or beauty products, 21 per cent video games, 16 per cent furniture, …

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